The Emirates

The Emirates blends heritage and innovation, symbolising the nation’s values and vision.

On November 2, 2019, the UAE launched a national project to design and create the UAE Nation Brand logo that represents the country to the world. Through highlighting the distinctive features of the Emirates, the Nation Brand aims to share the country’s journey of development and progress as an inspiring success story.

Collaborating with Ruya International we crafted a custom typeface pivotal to The Emirates’ nation branding. This bespoke font beautifully blends heritage and innovation, symbolising the nation’s values and vision. It unifies communication, sharing The Emirates’ story worldwide and fostering national pride.

The Emirates Typeface Project (Ruya Team, Creative Direction): Suhail Nazir, Santiago Cueto, Samanta Nigro, Ezequiel Mosho Carrasco, (Omnibus-Type Team:) Yorlmar Campos, Pablo Cosgaya, Amal Nur Karim, Marcela Romero, Eduardo Tunni, (Consultant:) Azza Alameddine.